Skip to content
About Image 2
WORK AT TIDAL CYBER

Director of Product Marketing

Full-time Remote w/ ability to travel to Reston, Virginia as required.

Competitive base salary with aggressive performance-based compensation, incentive stock ownership, 401k, 100% paid premiums for medical, dental and vision, unlimited paid time off and other benefits.

About Tidal Cyber: Make Threat-Informed Defense a Reality  

Tidal Cyber’s mission is to put the power of Threat-Informed Defense into the hands of end-users. We seek to empower our users to understand and evaluate options by providing them with critical information regarding the threats to their organization and defensive capabilities they can bring to bear to defend against them. Ultimately, we enable them to make their own educated decisions on how to best defend their organization against the threats that matter most to them.  

Trust and collaboration are paramount to our success, and as such, Tidal Cyber fosters diversity in thinking and encourages open and respectful dialog. As a team, we will continually learn from one another and make progress towards our mission of delivering threat-informed defense at scale.  

About the Role

The Director of Product Marketing will play a pivotal role in shaping our product positioning, messaging, and go-to-market strategy. This individual will collaborate closely with Product Management, Sales, and Growth Marketing to ensure a consistent and compelling market presence and competitive positioning. The ideal candidate is a creative storyteller, data-driven strategist, and seasoned leader with deep experience in marketing cybersecurity SaaS products.

Responsibilities

  • Strategic Leadership: Develop and execute a comprehensive product marketing strategy that supports business growth, product adoption, and market expansion.
  • Positioning & Messaging: Own product positioning and messaging to differentiate Tidal Cyber’s solutions in the marketplace. Craft compelling value-based messaging and ensure alignment across all touchpoints.
  • Content & Collateral Development: Oversee the creation of high-impact marketing assets, including product briefs, datasheets, case studies, videos, whitepapers, and presentations.
  • Sales Enablement: Empower the sales team with tools, training, and resources to effectively communicate product benefits and competitive advantages.
  • Customer Advocacy: Develop customer success stories, testimonials, and case studies to highlight the impact and value of Tidal Cyber’s solutions.
  • Go-to-Market (GTM) Strategy: Lead go-to-market planning and execution for new product launches and feature releases. Collaborate with Product Management, Sales, and Growth Marketing teams to ensure timely, impactful launches.
  • Market Research & Insights: Drive market intelligence and customer research initiatives to identify trends, customer pain points, and competitive positioning. Use insights to inform product development and marketing strategies.
  • Performance Analysis: Measure and analyze the effectiveness of product marketing initiatives, campaigns, and content. Use insights to drive continuous improvement.

Qualifications

  • Experience: Minimum of ten (10) years of experience in product marketing, with at least 3 years in a leadership role. Experience in cybersecurity SaaS is strongly preferred.
  • Storytelling Skills: Exceptional ability to craft clear, compelling, and differentiated messaging and content.
  • Go-to-Market Expertise: Demonstrated success in planning and executing successful go-to-market strategies for enterprise products.
  • Analytical Mindset: Strong analytical skills with a data-driven approach to decision-making.
  • Collaboration: Experience working cross-functionally with Product Management, Sales, and Growth Marketing teams.
  • Communication: Excellent verbal, written, and presentation skills.
  • Education: Bachelor's degree or equivalent practical experience. MBA’s are preferred.

Location  

This is a hybrid position where periodic travel into Tidal Cyber’s office in Reston, VA is a requirement.  

To apply for this role, please send a cover letter and resume to jobs@tidalcyber.com